Anti-browning for fresh-cut fruit — the platform's fast first revenue.
Inhibits polyphenol oxidase (PPO), the enzyme that turns cut fruit brown.
FreshGuard™ is an avocado-seed extract that keeps fresh-cut produce visually fresh by inhibiting polyphenol oxidase. Because an anti-browning quality claim is regulated as a Health Canada food additive / processing aid — not a pesticide — it routes around the multi-year PMRA pathway and slots into existing approved-ingredient procurement. It is the most mature claim in the platform and the source of first revenue.
How It Works
Stop the enzyme that browns cut fruit.
When fruit is cut, polyphenol oxidase (PPO) oxidises the fruit's own phenolics into brown pigments — the single most visible quality-loss mode in fresh-cut produce. FreshGuard™, a fermented avocado-seed extract, inhibits PPO and delays that browning, benchmarked against the industry standards ascorbic acid and L-cysteine.
Regulatory logic: an anti-browning quality claim is a food-additive function, not pest control — so FreshGuard™ is reviewed under Health Canada food regulation, where the food-grade origin is a strength. Combined with existing on-fruit evidence, this collapses time-to-first-revenue from years to months. Product names are proposed, pending trademark clearance.
Evidence & Market
Direct in-vivo evidence on the exact target fruit.
Yepes-Betancur et al. (2025, Heliyon) demonstrated that a fermented avocado-seed extract inhibits PPO and delays browning on real apple, banana and avocado pulp, benchmarked against ascorbic acid and L-cysteine — placing FreshGuard™ at TRL 3–4, the most mature claim in the platform. The fresh-cut produce category (cut apple, guacamole, banana) is large and growing, and a food-derived, residue-free, clean-label anti-browning agent is exactly where fresh-cut processors and their retail customers are already trying to go.
"FreshGuard™ slots into existing approved-ingredient procurement — buyers evaluate it like ascorbic acid or an approved anti-browning dip. It generates the early revenue and customer relationships that de-risk and partly self-fund the PhytoGuard™ registration behind it."
— Persea Vitalis Companion v8.0 · Evidence: Yepes-Betancur et al. 2025 (Heliyon)
FreshGuard Roadmap
Fastest to market — food additive, not pesticide.
The food-additive route and existing on-fruit evidence make FreshGuard™ the first product to revenue. It runs as one arm of the shared postharvest in-vivo assay and routes through Health Canada food regulation while PhytoGuard™ matures behind it.
Full three-track roadmapSupply Chain
Powered by SeedCircle.
FreshGuard™ is made from the polyphenol/acetogenin extract stream produced by SeedCircle — the same controlled, batch-segregated, cold-chain supply that feeds PhytoGuard™, with the starch stream feeding VitaFilm™. One diversion agreement and one extraction line serve all three products at near-marginal cost.
SeedCircle architecture →